As we discussed in a previous post, US carriers are moving to protect SMS more as a communication channel. Their intention is to keep spammers from blasting irrelevant messages to millions and prevent them from ruining text messaging as a valid channel...

Internal text messaging is crucial to keeping your field teams up to speed. Communicating this way helps them do their jobs better and helps you schedule and talk to your team with more efficiency. 

Business text messaging is the next big thing. 

B2B text messaging is all too often written off.

Marketers are always looking for ways to improve the metrics because better numbers mean better business. To improve some of these metrics, you may be considering including text messaging in your marketing strategy. There are a few ways SMS can improve...

In early 2020, Verizon became the first carrier to launch A2P 10-digit long code (10DLC) service for SMS & MMS. This was an important step in the direction of better, more reliable, and more respectful communication between businesses and end customers.

Engaging with your customers via texting is one of the best ways to have the convenient, fast conversations customers want. And, texting has an innate casualness to it that allows your business to develop a familiar relationship with customers —...

Texting software for business allows you to reach your audience right on the phone with text messages that are easily managed from a centralized platform. Customers want a convenient way to reach the companies they do business with, and companies need a...

A focus on the customer experience is a must for companies today. With a strong CX mindset, your business can drive revenue up to eight percent higher than competitors in your industry. 

It’s important to know how to use text messaging for effective marketing, keeping compliance in mind. According to the TCPA (Telephone Consumer Protection Act), your business must gain explicit consent from your audience before communicating with them...