In a recent survey, we learned that 63 percent of respondents said they would actually switch to a company that offered text messaging as a communication channel. So why is reaching customers via SMS marketing a surefire way to boost your overall...

Texting software for business allows you to reach your audience right on the phone with text messages that are easily managed from a centralized platform. Customers want a convenient way to reach the companies they do business with, and companies need...

A focus on the customer experience is a must for companies today. With a strong CX mindset, your business can drive revenue up to eight percent higher than competitors in your industry. 

The entire organization must be aligned to fully execute a successful customer experience. That’s because every interaction — every single touchpoint — has to be carefully considered. This does not mean your communication with customers should be...

Customer experience and brand experience are inextricable brand strategies. They’re two sides to the same coin since thriving businesses can’t have one without the other. The differences between brand and customer experiences are in the way they’re...

As a company that offers both Slack and Salesforce integrations, the news of the Slack acquisition was obviously an exciting one. Much of the commentary floating around the tech blogosphere has focused on the ways that the Salesforce sales force will...

Walker predicted that in 2020, customer experience would surpass price and product as the most important distinguisher for brands. This marks a significant turning point for brand marketing, speeding companies towards an inevitably customer-focused...

Last week, Salesforce announced the acquisition of Slack. According to Salesforce CEO Marc Benioff, “this is a match made in heaven. Together, Salesforce and Slack will shape the future of enterprise software and transform the way everyone works in...

It’s important to know how to use text messaging for effective marketing, keeping compliance in mind. According to the TCPA (Telephone Consumer Protection Act), your business must gain explicit consent from your audience before communicating with them...