Businesses are more active than ever when it comes to messaging their customers. Texting and emailing them throughout the customer journey has become the new norm. 

73% of customers say customer experience is an important factor in their purchasing decisions.

If you are looking to write something meaningful, which keyboard would you prefer to use: the one on your smartphone or the one on your computer? Most people would normally choose to write on the larger computer keyboard over the tiny smartphone one.

It's no surprise that email marketing and text marketing should play distinct roles in your overall business marketing strategy. These two communication channels hold unique features in the way they get your message across the potential audience. The...

Text messaging has become the preferred method of communication for nearly everybody in the world. Texting has taken over not only personal conversations but also interactions with businesses.

Texting is a critical part of all of our lives, and it's becoming our primary form of communication as a society. Texting is the best way to reach everybody in our lives, and, more importantly, it's the best way for your business to reach its audience.

In 2020, the need for direct-to-consumer businesses has never been higher with brick and mortar retail and chain stores becoming inaccessible to most of the world.

Like many businesses impacted by COVID, Brook & Bull winery spent much of the time in lockdown focusing on ways to strengthen their business and identifying ways to stabilize their customer base."We're small, in the middle of nowhere, so outreach is...

Sarah Hoffman and Kendra Kawala founded Maker Wine with the idea of making great wine more approachable. "We really want to position ourselves as a tech-forward wine company in an industry that's more traditional," Hoffman said.