From hotels to travel agencies to restaurants, the hospitality industry can use text messaging to its advantage in a few key ways. 

If you have the choice between your emails and text messages, which is the first thing you would check? The answer is obvious, and the benefits of texting in business are staggering.

It's no surprise that email vs text marketing should play distinct roles in your overall business marketing strategy. These two communication channels hold unique features in getting your messages across to your audience.

Businesses in today's digital world need new ways to connect with their customer base. One of the most effective, time-saving methods is surveys, which can be sent out quickly and easily via text message (SMS). With an SMS survey tool, you'll have access...

In a recent survey, we learned that 63 percent of respondents said they would actually switch to a company that offered text messaging as a communication channel. So why is reaching customers via SMS marketing campaigns a surefire way to boost your...