SMS short codes are the 5-6 digit numbers used by businesses to communicate with their audience via text message campaigns. Often used for marketing, short codes are a way to draw consumers in to get them on your SMS marketing list. Because communicating...

As a healthcare company, you’re tasked with safeguarding sensitive patient data and managing communications with the utmost care and protection. HIPAA (Healthcare Insurance Portability and Accountability Act) was signed into law in 1996, and since then,...

To keep education running smoothly, good communication is key. Not only does the communication between teacher and student need to be concise and timely, but so too does communication between staff, administration, and parents.

From hotels to travel agencies to restaurants, the hospitality industry can use text messaging to its advantage in a few key ways. 

If you have the choice between your emails and text messages, which is the first thing you would check? The answer is obvious, and the benefits of texting in business are staggering.

It's no surprise that email vs text marketing should play distinct roles in your overall business marketing strategy. These two communication channels hold unique features in getting your messages across to your audience.

Businesses in today's digital world need new ways to connect with their customer base. One of the most effective, time-saving methods is surveys, which can be sent out quickly and easily via text message (SMS). With an SMS survey tool, you'll have access...

In a recent survey, we learned that 63 percent of respondents said they would actually switch to a company that offered text messaging as a communication channel. So why is reaching customers via SMS marketing campaigns a surefire way to boost your...