40 Ready-to-Use SMS Templates for Real Estate Professionals

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Are you a real estate professional seeking guidance on what to say to your clients? Look no further! We've compiled a list of 40 ready-to-use SMS templates for real estate professionals. These templates cover various situations, from initial contact with a lead to following up after a showing. Simply fill in the blanks with the relevant information and hit send!

Table of Contents

What is SMS in real estate?

SMS (Short Message Service) in real estate refers to using text messaging to communicate with clients, prospects, and other stakeholders in the industry. Real estate professionals use SMS to send appointment reminders, property listings, updates on market trends, and other relevant information to their contacts. 

SMS is a convenient and efficient way to stay in touch with clients on the go, as many people always have their mobile phones with them. SMS can also be integrated with other marketing and communication channels, such as email and social media, to create a comprehensive and effective marketing strategy. Overall, SMS is a valuable tool in the real estate industry that can help professionals stay connected with their clients and provide them with timely and relevant information.

Why are real estate agents texting?

Real estate agents are texting because it is a fast, convenient, and effective way to communicate with clients and prospects. Here are some reasons why real estate agents are using text messaging:

  • Speed: Text messages are delivered instantly, making it easy for agents to communicate important information to clients and prospects quickly.
  • Convenience: Many people prefer to communicate via text message, as it allows them to respond at their own pace and on their own time.
  • Accessibility: Most people have their mobile phones with them at all times, making it easy for agents to reach them no matter where they are.
  • Engagement: Text messages have a high open and response rate, making clients and prospects more likely to engage with the agent's messages.
  • Personalization: Text messages can be personalized and targeted to specific clients and prospects, making them more relevant and impactful.
  • Efficiency: Text messaging allows agents to communicate with multiple clients and prospects simultaneously, saving time and resources.

Text messaging is a valuable tool for real 😮 estate agents to help them stay connected with their clients and prospects, deliver relevant information, and build strong relationships.

How not to go overboard with texts

While text messaging is a valuable tool for real estate agents, it is important to use it in a way that does not go overboard and overwhelm clients and prospects. Here are some tips to help you use text messaging effectively:

  • Set expectations: Let clients and prospects know how often they can expect to hear from you via text message and what information you will send.
  • Respect boundaries: Make sure to obtain consent from clients and prospects before sending text messages, and respect their communication preferences.
  • Be concise: Keep text messages short, focusing on the most important information.
  • Don't spam: Avoid sending too many text messages quickly, as this can be overwhelming and annoying for clients and prospects.
  • Use automation wisely: Automation can be useful for sending appointment reminders and other routine messages. However, be careful not to rely too heavily on automated messages and lose the personal touch.
  • Respond promptly: Respond promptly to any text messages you receive from clients and prospects, showing that you value their time and are committed to providing excellent service.
  • Ask for Consent: Make sure contacts have opted in to receiving SMS messages, via a website form or other method

The key to using text messaging effectively in real estate is to be thoughtful, respectful, and strategic. By using text messaging in a way that adds value and enhances the client experience, you can build strong relationships and achieve your real estate goals.

Impress potential real estate clients with fast response rates

Text messages make it easy to connect with your potential customers instantly. No need to wait for someone to answer their phone or even be at home - they will get your message within seconds! This makes responding quickly vital if you want the best chance of success, and here are a few tips on how you can guarantee swift responses:

Real Estate SMS Tips

Here are some real estate SMS tips to help you use text messaging effectively in your real estate business:

  1. Ensure to obtain consent from clients and prospects before sending text messages, and respect their communication preferences.
  2. Keep your text messages concise, focusing on the most important information.
  3. Personalize your text messages to make them more relevant and engaging for each client or prospect.
  4. Send text messages at appropriate times, such as before an appointment or after a property viewing, to provide relevant information and show that you are attentive to their needs.
  5. Make sure your text messages provide value to the recipient, such as information about new listings or market trends.
  6. Use specific keywords to help clients and prospects easily identify and respond to your messages, such as "reply YES to schedule a showing."
  7. Respond promptly to any text messages you receive from clients and prospects, as this shows that you value their time and are committed to providing excellent service.

Using SMS effectively improves communication with clients and prospects, builds stronger relationships, and ultimately drives more business for your real estate practice!

40 SMS Templates for Real Estate Professionals

Information request from a lead

Greetings . We are so grateful for you signing up to receive notifications from Are you hoping to acquire or dispose of property?

Follow-up after meeting a lead

it was such a pleasure meeting with you today regarding . Please don't hesitate to reach out should you have any further questions or if there's anything we can do for you!

Sending listing information

Hey , we have a great new listing in . Would you like me to send you more information?

Scheduling a showing

Hello , I'm reaching out to schedule an open house for our newly listed property in . Are you available to view it this weekend?

Promote open houses

Hi , we are excited to invite you to one of our upcoming open houses! Please let us know if you want to attend – we look forward to seeing you there! Our team will host a property tour and answer any questions you may have.

After an open house

Thanks for attending our open house at yesterday! Are there any questions that I can help answer about the property or neighborhood?

Following up with a client

Hello , I hope you had a chance to review the listing information I sent you. Are there any questions or concerns that we can address?

Following up after an offer

Hello , this is a close follow-up to check in on your offer for our in . Can we answer any questions or provide more information?

Following up on a listing inquiry

Hi , I am following up to see if you have any questions about the property we discussed earlier. Are there any updates or new information that we can provide for you?

Thanking customers for their business

Dear , thank you for choosing us as your real estate agent to help you find and purchase a home. We wish you all the best in your new home!

Confirming client details

Hello , this is a friendly reminder that we will be meeting tomorrow at to discuss the details of your new property. Are there any changes to the appointment that we need to be aware of?

Scheduling a follow-up call

Hi , I wanted to see if you have had any new thoughts or questions about the property we discussed last week. Are you available for a quick call tomorrow at ?

Checking in before closing

Hello , this is a friendly reminder that we are scheduled to close on your new property next week. Are there any questions or concerns we can help you with before the closing date?

Sending helpful resources

Greetings , I am passing along some information that could be helpful during your real estate search. Here are resources that help you make more informed decisions.

Requesting feedback

Dear , thank you for working with us during your real estate transaction. Your opinion matters to us, so we would love it if you could provide us with some feedback on your experience.

Offering congratulations

Hello , we congratulate you on successfully closing your new property! We look forward to working with you on your next real estate transaction! We hope you will be very happy in your new home and don't hesitate to reach out if you have any questions or concerns.

Welcoming new clients

Welcome ! We are so glad you chose us as your real estate agent and look forward to helping you find the perfect property. Please don't hesitate to reach out if there's anything we can do for you!

Sending reminders

Hi , this is a friendly reminder that we are scheduled to meet tomorrow at to discuss the details of your new property. Are there any changes that need to be made?

Following up after closing

Hello , now that you have closed on your new property, we wanted to see if there is anything else that we can do for you. Do you have any follow-up questions or concerns?

Offering additional services

Greetings , now that your real estate transaction has been completed, we want to let you know about our additional services. This includes . Please don't hesitate to reach out if you have any questions or want more information.

Requesting referrals

Dear , thank you for working with us on your real estate transaction. We deeply appreciate your trust in us and would be grateful if you could refer our services to your friends and family. They will benefit from our expertise too!

Sending seasonal greetings

Hello , we hope you enjoy the holidays! We wish you a happy and safe holiday season from us here at ! Please let us know if there is anything we can do for you during this season, as it is our pleasure to be of service.

Thanking clients

Dear , thank you for your loyalty and support. We are thrilled that we were able to help you find and purchase the perfect property, and we look forward to working with you again in the future.

Requesting reviews

Greetings , we appreciate you working with us during your real estate transaction. We would appreciate you leaving a review of your experience on our website or social media accounts, as it would help other potential clients make a more informed decision when choosing a real estate agent.

Inviting to exclusive events

Hello , we are excited to invite you to our upcoming exclusive event for real estate professionals. This is a great opportunity to network, learn about industry trends and make valuable connections. We hope to see you there!

Wishing clients a happy new year

Happy New Year ! We wish you the best of luck and happiness in the coming year. Please don't hesitate to reach out if there is anything we can do for you in 2024 – it would be our pleasure to assist!

Sending closing gifts

Congratulations on successfully closing your real estate transaction! As a token of our appreciation, we have enclosed a gift to help you celebrate your new home. We hope you enjoy it, and thank you for choosing us as your real estate agent.

Sending promotional offers

Hi , we are letting you know about the special offers for real estate services. Our team is here to help you with any of your property needs, and we look forward to working with you again soon!

Offering advice

Dear , our team of real estate professionals is here for you if you have any questions or need advice regarding buying, selling, or investing in property. Please don't hesitate to reach out – we would be happy to help!

Home inspection reminder

Hello , we wanted to remind you that your home inspection is coming soon. Please make sure to check in with the inspector and confirm all the details of the inspection. We wish you the best of luck!

Home valuation reminder

Greetings , this is a friendly reminder that your home valuation appointment is coming soon. Please arrive on time and be prepared with any questions or concerns. Thank you for choosing us as your real estate agent!

Out-of-office reply

Thank you for your message . Thank you for being so patient! We apologize for the delay in getting back to you; our team is out of the office. We will get back to you as soon as possible when we return on .

Referring clients to other agents

Hello , we appreciate your interest in working with us for your real estate needs. Unfortunately, we cannot take on any new clients due to our current workload. We would happily refer you to one of our trusted partners who can help meet your needs. Please let us know if you would like us to provide some recommendations.

Offering virtual tours

Greetings ! We understand that finding a property without seeing it in person can be difficult, so we offer virtual tours of our listings. If you are interested, please contact us; we would be happy to arrange a tour for you.

Price drop text to interested leads

Hey , we saw that you were interested in one of our properties. We are excited to inform you that the price has dropped significantly and would make a great investment for you! Let us know if you have any questions or would like to schedule a viewing.

Offer accepted notification

Congratulations ! We are thrilled to inform you that your property offer has been accepted. Our team will contact you shortly to discuss the next steps and start the closing process. We are excited for you and can't wait to get started!

Final walk-through update

Hi ! The final walk-through for your property will take place tomorrow at . Please arrive on time and be prepared with any questions or concerns. Thank you for choosing us as your real estate agent!

Reengage a past lead

Hello , we hope you are well! We are reaching out to see if you have any updates or new real estate needs we can help with. Please let us know if there's anything we can do for you – it would be our pleasure to assist in any way.

Reschedule a showing

Good morning , we hope you're having a great day! We are letting you know that your scheduled showing for the property has been rescheduled to at . Please let us know if this time works for you, and we look forward to seeing you there.

Offer declined notification

Dear , we regret to inform you that your offer for the property has been declined. We understand this can be an upsetting situation, and we apologize if any inconvenience was caused. If you have any inquiries, please do not hesitate to contact us – we remain devoted to providing our assistance!

The final verdict

For real estate agents and brokers who want to add text messaging as an effective tool for communication with leads, Avochato offers a 14-day free trial. Business texting is the perfect way to strengthen relationships and close deals by providing fast back-and-forth exchanges, allowing you to easily schedule showings or follow up on your clients' inquiries. Take advantage of this opportunity - sign up today!