What is the first thing you’ll check between an email or an SMS text? If you are like most people, you will open a text message first before opening my email. The text message is succinct, quick to read, and can likely be responded to in a few seconds. You can even read the SMS message just by looking at your phone’s lock screen.In the past, SMS was only limited to communication between individuals. But as people became more comfortable with the technology, they understood its value in professional environments as well. Today, be it start-ups, medium-sized businesses or large enterprises, business SMS services play a vital role in leveraging a brand and creating an impactful sales and marketing strategy.
According to Gartner reports, on average, emails are opened 20% of the time, whereas SMS text messages are opened up to 98%.
This clearly shows the power of the SMS text messaging service. As a business owner or a marketer, if you are wondering how you could reap business benefits from SMS Text Messaging Services, then keep reading this post.
In this blog, we are going to talk about how you can get the maximum benefits of business text services. Let’s get started.
1. Capitalize On the Versatility of Text
Many people across the world use SMS text messaging, and businesses are no exceptions. From sales and marketing to customer support campaigns, all can use text messaging to get better results. However, this technology is not just limited to marketing; brands use it for various purposes as well.
For example, companies use text messages to reach prospects, customers, provide information, sales promotion, lead generation, offer mobile coupons, appointment reminders, customer support, and product launches.
Simply, SMS text messaging is an active communication channel that gives you complete flexibility when it comes to sending essential messages or information quickly for whatever your business case may be.
Research shows that SMS text messages open rates are 98% opposed to 20% for all emails. On average, it takes 90 seconds for an average person to respond to a text message and 90 minutes to respond to an email. There is no doubt that people are more likely to read SMS text messages over any other type of marketing communication.
Between the growing number of distractions around and short attention spans, it is difficult to get your message in front of potential audiences. However, when you use the SMS text messaging correctly and at the right time, it becomes more effective than other traditional channels like phone or email.
Actionable Tip: Boost your new content or products through a text message along with an email and measure which campaign has more conversions.
2. Text is Download Free and No Internet Required
SMS is a pre-installed messaging function that you can find on any phone. In fact, this is the only function by default on all mobile phones for messaging purposes. You don’t need the internet to send and receive text messages, which makes it one of the most convenient communication tools on the planet.
Even customers who do not have smartphones have the capacity to engage with an SMS campaign straight from their phone, a distinct advantage over any other digital marketing channel.
There is no doubt that SMS is one of the most reliable tools to reach your customers compared to Facebook Messenger, voice, email, and other channels.
Actionable Tip: Keep your text messages under 160 characters so that people without smartphones can read it comfortably as well.
3. People Prefer Texting Over Calling
Believe it or not, but consumers prefer messaging as communication over calling. It makes sense when you think of your own personal preferences most likely. People prefer receiving texts instead of getting phone calls, especially when they are in public places or work. Unsurprisingly, younger generations also prefer texting over calling than other forms of communication, and older generations are increasingly leaning toward text over phone calls as well.
Consumers may not expect a personal connection and communication with whom they are doing business, but they certainly appreciate it. As scam calls are becoming more common, most of the respondents don’t even answer phone calls from anonymous numbers and email services are automatically filtering out mass marketing emails.
Actionable Tip: Create a more personal connection with your prospects and customers by interacting with them over text like you would a friend or family member.
4. Cost-Effective Option
Business text messaging doesn’t cost you much. Even when you send bulk SMS messages, the cost is very affordable compared to other marketing options that will drive your budget through the roof. Since texting is more cost-effective, which makes it an excellent choice for all businesses.
Even if you are a start-up or a small business owner with a limited budget and looking for the best and effective ways to advertise your brand, then SMS Text messaging services are an excellent place to start.
At little cost, you can add that extra edge that enables you to stand above all the competitors.
Actionable Tip: Start with a free trial (preferably with Avochato) and see how your business can use texting at a low cost.
5. Texting is Easy, Customizable, Automated, and Trackable
A whopping 98 percent of SMS text messages are read but with limited characters, it becomes challenging to track how your SMS marketing campaigns are performing without custom tracking.
However, in most platforms, setting up a text message campaign is simple and it can be customized at any time with automation rules as well.
When you use the Avochato SMS text messaging service, you can send custom-tailored personalized texts to your target audience at one time using your local phone number. This allows you to customize, automate, track, and analyze your text campaigns without any hassle.
Actionable Tip: Use MMS to include an image in your message and see if that increases engagement.
6. Connect With the Customer Anytime
Did you know 80% of smartphone users in the US check their phones within 15 minutes of waking up? Business text messaging is one of the most effective ways to reach out to your customers anywhere at any time, although discretion is certainly recommended to avoid feeling invasive.
Undoubtedly, there are many benefits of business text messaging, and one of them is it allows you to connect with your potential customers when they otherwise would not be thinking about your business. On the other side, customers can also reach and connect with your customer support when they have any questions or concerns.
Actionable Tip: Test what time of day works best for your customers on a granular level.
SMS Text messaging gives your business an edge over your competition.
Once you have the phone numbers of your customers, you can easily send them relevant SMS marketing messages from your business phone numbers that will feel personal and professional.
If you want to boost your business, then you can opt for Avochato’s text message platform. You can sign up for a free trial and see how it takes your business to the next level.